Under Construction!

SAROK, jung.
graphic + object designer.

+ contact
instagram @sa.rok.sarok
+82 10 8538 8904

+ Shop
29cm CAVA

+ Publishing Book
2020/ design agility + QQ

+ Conceived and Executed Project
2021/ Odd to Even(Book)
2020/ Not Only But Also 67890(Exhibition)
2019, 2020/ QQ(Workshop, Book)

+ Education
2019~/ studying MFA at UOS, KR
2009~2014/ BFA in Visual Communications design,
BFA in Metal art & design, Hongik Univ., KR

+ Exhibition
2020/ Not Only But Also 67890, 17717, Seoul.
2020/ Infection and Immunity, Doosung Paper Gallery, Seoul
2020/ 100 films 100 posters, Jeonju Film Festival
2020/ Spring Show.
2019/ 19.8348m² Fantasia, Space Jigutone, Seoul
2019/ Future Design Workshop: The Evolution of the Hand, RyseHotel, Seoul
2019/ 100 films 100 posters, Jeonju Film Festival, Jeonju
2015/ 100 films 100 posters, Jeonju Film Festival, Jeonju
2013/ Visual Communication Graduation show, Hongik Univ., Seoul
2012/ Metal art & design Graduation show, Hongik Univ., Seoul
2012/ Wow Art Jewelry Proposal, Hongik Univ., Seoul
2011/ Hongik Univ. & Osaka Univ of art Exhibition, Osaka

+ Book Fair
2020/ 사록sarok, Unlimited Edition 12, Seoul Artbook Fair 2020, Online Exhibition.
2019/ HRR, Unlimited Edition 11, Seoul Artbook Fair 2019, SeMa, Seoul

+ Featured
2020/ Monthly Design, December, KR
2020/ GRAPHIC #46 ‘studio directory’ 사록sarok, KR

+ Work at
2014~2018/ design studio(Kerb Associates & Noondesign), KR

+ Bizcard, Book, Book cover, Poster, Package, Name tags, Leaflet, Website, Signage, CI, Logotype, SNS, Ecobag, Badge, Flag, Postcard, T-shirts, Ticket, Trophy, Magazine, Goods, Exhibition, Sticker, Calendar, Checklist, Stationery,

+ 2020
Cat’s Melody
Midsummer Madness
Still Life
Design Agility + QQ

+ 2019
odotoo workshop
The Metal Cube
2020 Calendar
Warm up definitely, Maybe.
bizcard for FUN
The conditions of business card
what am I wearing?

jo kim lecture
Jeonju Intl. Film Festival, 100 Films 100 Posters

+ 2018
Hansol 24
Gwangju Folly III
Shinhan Dodream Space

Seoul Cinematheque Competition
KIA Architecture Awards

+ 2017
Walking Town Discovering Architecture
Korean Space Guide
Record is stronger than Memory

+ 2016

BA Architects
Space Salim Competition
Earth Cafe

+ 2015

Little Big Pictures
Doosung Books
Jeonju Intl. Film Festival, 100 Films 100 Posters

+ 2014
DCA Festival

+ 2013
Korean Food Dictionery

+ 2012

Design Agility

Design Agility is a design reference book. Design Agility refers to the ability to show more rich and interestingly using various elements, such as text, photos and pictures, in a fast.
Design Agility shows several ways of dealing with writing and images. Readers can find their way through the list on the cover and see examples applied on the page where the method is applied. The book offers four major ways to create a 'different-looking design' under the condition that it is a book stacked up with pages.

1) Change the direction of the book (East-West/North/South) 2 Change the font (Chinese, English) 3) Write different images (pictures, pictures), show pictures, comment contents, use as background/ put interesting elements, etc.) express the text differently (draw/express pictures/speak/ relate to images, etc.).

Some of the four methods are common design methods in books, which are outdated but familiar, making it easier to read and view books, and some others show the potential for difficult but new expressions. Readers use the book as an application to their designs, referring to the method suggested by the designer.

1. the power to make late-stage design changes quickly and easily; nimbleness; lexible changes without sacrificing design intent. the ability to rapidly recognize features and patterns in imported models, enabling eamless modifications; design intelligency for dumb models.

<Design Agility>는 디자인 참고서다. 'Design Agility(디자인 민첩성)'이란 빠른 시간 안에 텍스트, 사진, 그림 등 여러 요소를 이용하여 보다 풍부하고 흥미롭게 보여주는 능력을 말한다.
    <Design Agility>는 글과 이미지를 다루는 여러 방법을 보여준다. 독자는 커버에 쓰여 있는 목록 중 자신이 원하는 방법을 찾고, 그 방법이 적용된 페이지에서 적용된 예시를 확인할 수 있다. 이 책은 여러 페이지가 켜켜이 쌓여 만들어진 책이라는 조건 내에서 '다르게 보이는 디자인'을 하기 위하여 크게 네 가지 방법을 제시한다.

1) 책의 방향(동서남북)을 바꿀 것
2) 서체(국문, 영문)를 바꿀 것
3) 이미지(사진, 그림)를 다르게 쓸 것(사진 겹치기/ 인물 사진 보여주기/ 내용 설명 보조하기/ 사진 배경으로 사용하기/ 재미요소 넣기 등)
4) 텍스트을 다르게 표현할 것(그림 그리기/ 표현하기/ 이어진 문단 표현하기/ 이미지와 설명 연결하기/ 재미요소 넣기 등).

    네 가지 방법 중 몇 가지는 책에서 흔히 볼 수 있는 디자인 방법으로, 진부하지만 익숙한 방법이기에 책을 읽고 보기가 편하고, 또 다른 몇 가지 방법은 난해하지만 새로운 표현을 위한 가능성을 보여준다. 독자는 이 책의 디자이너가 제시한 방법을 참고하여 자신의 디자인에 응용하는 방식으로 이 책을 활용한다.

ㅡ Book design, 책 디자인. ㅡ Indigo Print, 130x180 mm, 113p, 2019